OUR STORY
OUR ETHOS
At Capala Swim, we believe in more than just looking good — we believe in feeling amazing. Every stitch, every print, every decision is rooted in self-expression, individuality, and a serious love for the ocean. Our ethos? Confidence. Colour. Freedom to be unapologetically you.
OUR PROMISE
No mass-made energy here. Every Capala piece is thoughtfully designed to flatter your body and hype your uniqueness. From our one-of-a-kind Flare print to luxe textures and supportive fits — our promise is simple: feel-good swimwear that turns heads and makes you feel like you.
OUR CLUB
You’re not just wearing a bikini - you’re joining a movement. Our tribe is made up of bold souls, sun-chasers, and confidence-seekers who know how to embrace their individuality and wear it like a crown. We’re so glad you’re here. Welcome to the Capala Club x
ETHICAL, INTENTIONAL
CAPALA'S DNA
I believe that swimwear is not just about fashion, but also about how it makes us feel. It's a statement of our personality and individuality, and it has the power to transform the way we see ourselves. That's why every aspect of our brand - from the design to the manufacturing process - is guided by a commitment to excellence and innovation.
Capala Swim was built off a foundation of passionate designers, engineers, and artisans who work tirelessly to create swimsuits that not only look great, but also provide superior comfort and support. We pay close attention to every detail, from the stitching to the fabric, to ensure that our products are of the highest quality.
Above all, my passion for my swimwear brand is driven by a desire to make a positive impact on people's lives. I believe that when we feel confident and comfortable in our own skin, we are free to live our lives to the fullest. That's why I'm committed to creating swimsuits that empower people to be their best selves - in and out of the water.
Ultimately, our goal is to create a brand that celebrates uniqueness and promotes self-confidence. We believe that when people feel comfortable in their own skin, they are free to enjoy life to the fullest - whether that means lounging poolside or diving into the waves. We hope to be a part of that journey with our customers, and to help them look and feel amazing every time they slip into one of Capala’s designs.
Lots of love,
Ellie
Founder of Capala Swim
MEET ELLIE
OUR FOUNDER
My vision for Capala Swim began with the desire to provide stunning swimwear that not only enhances your features but also radiates brightness and uniqueness, setting you apart from the rest. Our signature Flare print reintroduces something that I think is so important, your individuality. The print on every single garment is entirely unique… no two items are the same. I aimed to create something different from the available options on the market by offering affordable pieces that still give you a luxurious feel. I want you to feel confident and sexy where ever you wear it.
Capala Swim is truly something special and made from my heart. Thank you for supporting me and my dreams x
- UNTAMED
- ENCHANTED
- PARADISO
- BLACKOUT
- KIOTARI
