OUR STORY
MEET ELLIE
OUR FOUNDER
My vision, where do I begin?
It started with a girly that struggles with big hips needing a bikini that actually sculpted and felt like it flattered my shape, but since then, it's become so much more. Capala gives women feelings that make me feel so incredibly proud of what we're achieving.
I'm just a normal girl who was an accountant, but this is what makes capala, because I KNOW how you feel.
We've grown into more than just a swimwear brand and i'm so excited to see where this journey takes us. Capala is truly something special and made from my heart.
LOVE YAAA!!!!
FOUNDER FAVES
ETHICAL, INTENTIONAL
OUR ETHOS
At Capala Swim, we believe in more than just looking good — we believe in feeling amazing. Every stitch, every print, every decision is rooted in self-expression, individuality, and a serious love for the ocean. Our ethos? Confidence. Colour. Freedom to be unapologetically you.
OUR PROMISE
No mass-made energy here. Every Capala piece is thoughtfully designed to flatter your body and hype your uniqueness. From our one-of-a-kind Flare print to luxe textures and supportive fits — our promise is simple: feel-good swimwear that turns heads and makes you feel like you.
OUR CLUB
You’re not just wearing a bikini - you’re joining a movement. Our tribe is made up of bold souls, sun-chasers, and confidence-seekers who know how to embrace their individuality and wear it like a crown. We’re so glad you’re here. Welcome to the Capala Club x